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Project Progress

Project Progress

The Spirit of Hong Kong 97   香港精神號97  

Prosperity and progress: Reach new heights   繁榮進歩 更創新高
VR-HIB »
B-HIB
1997-98

This scheme was Cathay’s very first special livery. The design was commissionned by the airline and freelance artist Annie Lee On-nei was its author. As the territory was being handed-over back to China, the livery was unveiled on June 20, 1997 to convey a message of faith in the future of the city (which could be read in Chinese on the port side of the plane but was not translated in English on the plane). The registration of the plane changed from VR- prefix to B- on July 1st, 1997.

In 2000 and 2013 two subsequent redesigns of that concept were unveiled. It is interesting to note that over the years, the people have become more prominent than the skyline on the livery. Between 2002 and 2013, the airline used a more abstract design to promote HK as «Asia’s World City».

Image  © 
Tags   Commemoration, Millenium, Nationhood, Party Time