Emirates became a sponsor of the cricket World Cup in 1999. Cricket is mostly played in Commonwealth countries, which are the mainstay of the markets served by EK. In an event in its Dubai hangars, 6 cricket players from 3 nations joined forces to affix the decal on one of the airline's 777. The whole fleet of 777 (of which it only had 9 units of the -200 variant at the time) wore the stickers during spring 1999. They were joined by the two first A330s delivered to the airline.
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