Dubai Summer Surprises is an annual festival event that was launched in the Summer of 1998 by the Dubai government in order to promote Dubai as a family holiday destination, as well as increase the attractivity of the city during the very hot summer.
It was associated with special sales from retailers. The event logo was associated with a mascot named Modhesh, which is Arabic for amazing. Emirates was a partner of the event since 1999 and the design of the decals remained the same for the 8 editions until 2006. Note the A310 had a different version of the sticker with the titles underneath the logo due to the lack of space.
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