Travel to Okinawa was severely affected by the consequences of the 9/11 events. In an attempt to curb the phenomenon, JTA started a marketing campaign with the help of local organisations. JA8597 carried large titles while 12 other 734 (~ the whole fleet) of the airline had smaller decals added. Starting April 2002 decals were replaced by the ones of the Re-Okinawa campaign.
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