Carina Lau is a Hong Kong actress who was promoting here TV MART (Channel 25 on Hong Kong & Macau Cable TV). TV MART was Hong Kong's first television shopping channel with TransAsia Airways one of the companies involved in the creation of the channel; the actress acted as its CEO. The livery was unveiled in time for the launch of the channel on the Macau Cable TV.
This airframe was also used to launch the first cross-strait flight of the airline in 56 years when it flew to Guangzhou as a Spring Festival Charter Flight.
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