In March 2005 Malaysia unveiled the first of two 'Hibiscus'-themed Jumbos. The livery was designed to increase brand awareness and to highlight the newly retrofitted cabin upgrade and new service delivery under the 'New Experience - An Experience redefined' campaign. The Hibiscus flower was chosen to represent the new First Class cabin, while the Heliconia would represent the new Business Class cabin (see the 777). The scheme was also a a visual statement of the airline's pride after many prizes and awards for passenger service.Hibiscus rosa-sinensis (Bunga Raya in Malay) is the national flower of Malaysia. The scheme's subtlewatermark treatment was designed to represent 'the exhilaration from within'.
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