Dae Jang Geum (also known as Jewel in the Palace) is a historical Korean drama series that was broadcast on Korean TV MBC. It is based on the true story of Jang-geum, the first female royal physician of the Joseon Dynasty. The decals featured cast of the drama including lead actress Lee Young-ae.
Asiana became a partner of the Dae Jang Geum Tour in Asia in 2006, which proved the show 's immense popularity in Eastern Asia and its significant cultural impact (see Korean Wave). It was also part of an intitiative by the Korea Tourism Organization to promotes Dae Jang Geum-oriented tourism to South Korea (where the Dae Jang Geum Theme Park opened in the meantime).
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