 "Shamu One" was the name given to Southwest’s B737-3H4 N334SW on May 23, 1988 when the aircraft became one of the very first advertising schemes of history. Shamu was the name of a 1960s orca, the star of the SeaWorld San Diego theme park. Many orcas have since been referred to as Shamu, which has become a nickname for the killer whale as well as the name of the show. The partnership initially started with the SeaWorld of Texas park and the aircraft made a flypast over the theme park in San Antonio the day it was unveiled.
N334SW would spend its whole 24-year service life in the killer whale scheme. The aircraft initially had "SeaWorld of Texas" titles, and these were later changed to SeaWorld Adventure Parks titles, with the livery updated to the "Canyon Blue" standard in the meantime.
In parallel, in 1990, the partnership was expanded to include the painting of two additional 737s (-500 models). N507SW became "Shamu Two" when unveiled on May 30, 1990, initially wearing "SeaWorld of California" titles. N501SW became "Shamu Three" on September 7, 1990, initially adverstising "SeaWorld of Ohio". These two aircraft never got the "Canyon Blue" livery update, but titles were modified to "SeaWorld Adventure Parks". These -500 series were replaced by -700 series in 2005. The partnership ended in 2014 with the last aircraft repainted in 2015.
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