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This is the B738 category • Latest liveries first
Showing posts with label B738. Show all posts

USA 250

N91007
2026-
N78285
2026-

Two US flag-themed liveries were rolled out by United in June 2026 to celebrate the 250th annversary of the signing of the Declaration of Independence of the USA.

Image  © 
Tags   Commemoration, Flag, Nationhood, USA 250

Corona - México 

Mexico is a global phenomenon   de México es mundial
N377AR
2026-

Promoting Mexican beer brand Corona and supporting the Mexican football team for the upcoming World Cup.

Image  © 
Tags   Drinks

95 Years of Heritage 

Our Legacy Our Pride
SU-GGB
2026-

Egyptair unveiled its very first retro scheme on May 6, 2026 as part of its 95th anniversary celebrations.

Image  © 
Tags   Anniversary, Retro

America 250 

N953NN
2026-
N341MB
American Eagle (opb Envoy Air)  [+]
2026-

America250 is a nonpartisan initiative working to engage every American in commemorating the 250th anniversary of the USA.

Image  © 
Tags   Commemoration, Nationhood, USA 250

40 Years  40 Años

1986-2026
EC-MJU
2026-

Air Europa started operations in November 1986 as a subsidiary of British airline Air Europe and survived the bankruptcy of its parent company, which it has now consistently outlived as the former lasted less than 12 years.

Image  ©  Diego Ruiz de Vargas (MAD)
Tags   Anniversary

Espírito Santo 

#7

Get to Know Brazil Flying   Conheça o Brasil: Voando
PR-GUH
Gol
2026-

The Get to Know Brazil: Flying national program was launched in late 2023 to encourage and facilitate Brazilian travel across the country, bringing together efforts from the federal government and the private sector to develop actions aimed at stimulating travel in Brazil, democratizing access to civil aviation and reducing the operating cost of airlines. This aircraft promotes the Espírito Santo state which Gol serves via the Vitória airport (the capital of the state). The decal features nature landmarks from the state including Pontões Capixabas Natural Monument, the Penha Convent and a whale jumping out of the water.

Image  © 
Tags   Mountain, Tourism

Go forward Kumamoto!   Go!forward くまもと

JA807X
2026-

Solaseed Air unveiled an aircraft highlighting reconstruction in the Kumamoto region on the 10th anniversary of the 2016 earthquake. The aircraft's design differs on the left and right sides, with Kumamoto Castle on the left side and symbols of each Kumamoto subregions on the right side.

Image  © 
Tags   Initiative, Tourism

FIFA World Cup 26 

N844NN
2026-

The FIFA World Cup 2026 took place in the USA, Canada & Mexico.

Image  ©  YoungKyun Shin (MIA)
Tags   World Cup

BookCabin

#4

BookCabin  
PK-LSO
2026-
PK-LJY
2026-
PK-LUF
2026-
PK-LUG
2026-
PK-LUP
2026-
PK-STS
2026-
PK-WHV
2026-
PK-WHW
2026-

A new BookCabin scheme appeared at Lion Group Wings Air in early 2026, this time featuring the website's lion mascot.

Image  © 
Tags   Internet Companies, Mascots & Featured Characters

Sayram Lake   赛里木湖

Bortala Sayram Lake   博州赛里木湖号
B-206G
2026-

Sayram Lake or historically the "Clean Sea" is a freshwater lake in the northern Tianshan Mountains at Börtala Mongol Autonomous Prefecture in Xinjiang Province close to the border with Kazakhstan. The name Sayram originally derives from Kazakh, meaning "blessing". Sayram Lake is one of Xinjiang’s major tourist destinations and was designated a AAAAA National Scenic Area in 2021. Urumqi Air serves the nearby Bole Alashankou Airport with service from Zhengzhou via Lanzhou since 2025.

Image  © 
Tags   Mountain, Tourism

For 25 years, intelligence has been making us fly. 

Há 25 anos, inteligência faz a gente voar.
PR-GUX
Gol
2026-

Gol was created on January 15, 2001 and celebrated its 25th anniversary in early 2026.

Image  © 
Tags   Anniversary

Yui Jinbei   結ジンベエ

Okinawa Churaumi Aquarium   沖縄美ら海水族館
JA07RK
JTA  [+]
2026-

JTA launched a third Jinbei Jet on January 19, 2026 in partnership with the Okinawa Churaumi Foundation. The emerald green evokes the clear sea, while the deep green represents the lush forests of Yanbaru (northern Okinawa). The whale shark depicted on the aircraft incorporates Okinawa's endemic flora and fauna, such as the Okinawa Rail, Okinawa Woodpecker, Leaf Butterfly, Okinawa Sea Lion, Iriomote Cat, Okinawa Long-horned Beetle, and Okinawa Ishikawa Frog, highlighting the efforts for the conservation of biodiversity on the island. Before the inaugural flight of this third scheme, all three Jinbei Jets lined up on the ground at Naha Airport. The name "Yui" means bond or cooperation in the Okinawan language.

Image  ©  EXIA01 (NGO)
Tags   Green-themed, Plants, Theme Park, Wildlife

100 Years 

N840NN
2026-

Centennial celebrations continued at AA in early 2026 with the unveiling of this special 100 scheme.

Image  ©  John Boulin (DCA)
Tags   Anniversary, Centennial Celebrations

The 6th Asian Beach Games Sanya 2026   第六届亚洲沙滩运动会

See ya in Sanya   久久不见久久见   Long time no see, see you again
B-6520
2026-
B-1130
2026-

The 2026 Asian Beach Games were held in Sanya, Hainan Island in April 2026 with HNA as a sponsor. The mascot of the games, Yaya (亚亚), an eld's deer in beach clothing, can be seen on the two planes.

Image  © 
Tags   Mascots & Featured Characters, Other Sport Events

hey! buddies!  

9 Air and its friends   九元和Ta的朋友们
B-6990
2025-

This new advertising by 9 Air emphasized on its guests feeling friendly greeting onboard their planes instead of distance or formality. but a

Image  © 
Tags   Mascots & Featured Characters

Furusato Jet   ふるさと JET

JA58AN
ANA  [+]
2025-

The Expo Jet theme left room for this special design from which it inherits the philosophy of the Expo's sub-theme: Connecting Lives, applied to regional revitalization. This aircraft depicts the flowers of forty-seven Japanese prefectures and symbolize the beautiful nature and diversity of Japan. It is named Furusato JET (furusato: hometown) because it contains a wish that everyone can feel his or her "hometown" through the flower of the prefecture.

Image  ©  青春の1ページさん (FSZ)
Tags   Green-themed, Plants, Initiative

Jardim Botânico de Curitiba - Paraná 

#5

Get to Know Brazil Flying   Conheça o Brasil: Voando
PR-GGE
Gol
2025-

The Get to Know Brazil: Flying national program was launched in late 2023 to encourage and facilitate Brazilian travel across the country, bringing together efforts from the federal government and the private sector to develop actions aimed at stimulating travel in Brazil, democratizing access to civil aviation and reducing the operating cost of airlines. This aircraft promotes the Curitiba Botanical Garden in the capital of the state of Paraná in southern Brazil. It is a key tourist attraction and landmark.

Image  © 
Tags   Museums & Buildings, Tourism