This is the Initiative category
• Latest liveries first
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Go forward Kumamoto! Go！forward くまもと
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JA807X
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2026-
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Solaseed Air unveiled an aircraft highlighting reconstruction in the Kumamoto region on the 10th anniversary of the 2016 earthquake. The aircraft's design differs on the left and right sides, with Kumamoto Castle on the left side and symbols of each Kumamoto subregions on the right side.
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Spirit of Movement Semangat Gerak
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PK-GLY
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2026-
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"Semangat Gerak" (Spirit of Movement) highlights the airline's initiatives towards sustainable air travel; it showcases the airline's new partnership with Aqua (the top bottled water brand in Indonesia) to manage plastic packaging waste coming from air travel. The scheme is different on the two sides and is the work of Jakarta-based illustrator Teguh Septian Arifianto, known as GULA. His work often presents stories about everyday life with a visual approach that is warm and light.
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JA58AN
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2025-
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The Expo Jet theme left room for this special design from which it inherits the philosophy of the Expo's sub-theme: Connecting Lives, applied to regional revitalization. This aircraft depicts the flowers of forty-seven Japanese prefectures and symbolize the beautiful nature and diversity of Japan. It is named Furusato JET (furusato: hometown) because it contains a wish that everyone can feel his or her "hometown" through the flower of the prefecture.
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World Natural Heritage 世界自然遺産号
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Connecting to the Future 未来へつなごう
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JA10RK
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2025-26
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This was the 7th scheme at JAL & JTA related to the World Natural Heritage tourism campaigns highlighting a designated area in Okinawa (& Kagoshima) Prefectures. The area consists of Amami Ōshima Island, Tokunoshima Island, the northern part of Okinawa Island and Iriomote Island. The drawing contest had been held once again for elementary and junior high school students in the Yanbaru/Iriomote Island area, this time specifically in the northern and Yaeyama regions the Okinawa prefecture. Note the two sides of the fuselage showed different elements sourced from the 2 winning designs; the left side showed "Tidanagaruma-din" by third-year student Sawa Yaka while the starboard side showed "Into Vivid Nature" by third-year student Aisa Tamamoto.
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Air Traffic Controllers Controladores de Tráfego Aéreo
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PR-AUF
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2024-
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A headset for this E195 as a tribute to Brazil's 3'900 air traffic controllers and professionals.
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Volunteers, thank you! Voluntarios, ¡Gracias!
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Thank you all for your help! - All with one voice, brothers, come here.
¡Gracias a todos por vuestra ayuda! - Tots a una veu, germans vingau
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EC-MLO
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2024-
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Air Nostrum's tribute to the many volunteers who helped people in the Valencia region in the aftermath of the deadly Fall 2024 floods. "Tots a una veu, germans vingau" (all in one voice, brothers, come here) in Valencian is the second verse of the Anthem of the Valencian Community.
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The plane of SMEs El avión de las PYMES
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in alliance with emprendetumente.org en alianza con emprendetumente.org
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CC-AZJ
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2024-25
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Small and medium-sized enterprises (SMEs) are advertised by SKY Chile through a partnership with Emprende Tu Mente (EtM), a foundation that supports small and medium-sized entrepreneurs in Chile.
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LX-LGF
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2024-26
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Stand Speak Rise Up! is an initiative founded in 2019 by Her Royal Highness, the Grand Duchess of Luxembourg, Maria Teresa, to combat sexual violence against women and girls in fragile environments such as war zones and conflict regions. The design was very similar on the two sides of the fuselage and showed fragmented female faces. LX-LGE had orange titles in 2020-21 to support the same cause.
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You are always with us אתם תמיד איתנו
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Waiting for your return... מחכים לשובכם...
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4X-ABI
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2024-25
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An updated sticker to show the airline's support to Israel efforts to bring the remaining hostages held by Hamas back to Israel.
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JA08XJ
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2024-26
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The two sides of the fuselage showed different decals of MLB Los Angeles Dodgers' player Shohei Ohtani. This project was part of the "Dream Miles Pass" initiative at JAL which saw the airline provide air tickets to young people chasing their dreams in sport as well as music and other arts.
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G-STBN
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2024-
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Great Futures is a 12-month-long campaign that started in May 2024 and highlighting UK expertise and capability in sectors that support Saudi Arabia’s ‘Vision 2030’, with BA a lead partner.
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 D-AENE
| | | 2024-26
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D-AIUC
| | | 2024-25
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 OE-LZO
| | | 2024
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 OO-TCV
| | | 2024
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For the second time, Lufthansa added large titles to an A320 to campaign for more Europeans to vote during the European Parliament elections of Spring 2024. This time 4 aircraft from 4 different airlines of the LH Group wore the titles. Note the font used for the special titles was each time the one used by the airline for its regular branding.
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JA851J
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2024
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This initiative was the result of partnership between Zipair and the Be-A Japan (Shibuya Ward; marketed as Bé-A) sanitary product company. The latter runs a Girls Be Ambitious (GBA) initiative promoting women's empowerment in a country currently lagging behind in terms of gender gap index.
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4X-ABI
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2023-24
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In early November 2023 Israir introduced a new initiative in a show of solidarity with the efforts to bring Israel's hostages home from Hamas. Note the yellow ribbon traditionnally used in the US for prisoners of war.
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Say No to Drugs, Say Yes to Travel
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PK-LKZ
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2023-24
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PK-LUU
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2023-
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PK-LUV
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2023-
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PK-SAT
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2023-
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PK-SAV
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2023-
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Several Indonesian airlines are partners of Indonesia's nationwide "War on Drugs" campaign.
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Qantas proudly supports Voice to Parliament
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VH-EBL
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2023
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VH-VQM
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2023
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VH-LQL
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2023
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