This is the [Group] Swire Group category
• Latest liveries first
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The Spirit of Hong Kong - 80th Anniversary Edition
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 B-KQU
| | | 2026-
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The 2026 iteration of the Spirit of Hong Kong scheme was unveiled in Hong Kong on March 9, 2026 as part of the airline's 80th anniversary celebrations. The artwork showcases Hong Kong’s Cultural Vibrancy to the World; it is the result of cooperation with the West Kowloon Cultural District Authority.
The livery features an abstract artwork by Hong Kong multimedia artist Victor Wong using technology that allows him to generate landscapes from geographical data he provides. WestK comprises a mix of landmark arts and cultural facilities spanning 40 hectares alongside Victoria Harbour.
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B-LJE
| | | 2026-
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B-LRJ
| | | 2026-
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Cathay Pacific celebrates its 80th anniversary in 2026 with retro schemes on two aircraft.
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The Spirit of Hong Kong
香港精神號
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B-HYB
| | | 2017-20
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This very "light" version of the Spirit of Hong Kong series was unveiled in 2017 to celebrate the 20th anniversary of the Hong Kong SAR. The livery was designed to symbolize the spirit of the city and its people, featuring a modern design based on a traditional depiction of clouds and the Bauhinia flower, the emblem of Hong Kong (also seen on the SAR's red flag). A Cathay B773 wore a green variation of the livery.
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The Spirit of Hong Kong
香港精神號
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B-HNK
| | | 2017-24
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This very "light" version of the Spirit of Hong Kong series was unveiled in 2017 to celebrate the 20th anniversary of the Hong Kong SAR. The livery was designed to symbolize the spirit of the city and its people, featuring a modern design based on a traditional depiction of clouds and the Bauhinia flower, the emblem of Hong Kong (also seen on the SAR's red flag). A Cathay Dragon A330 wore a red variation of the livery.
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The Spirit of Hong Kong
香港精神號
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B-KPB
| | | 2013-18
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The 2013 "Spirit of Hong Kong" campaign was an online contest calling on Hong Kong people to submit creative entries that illustrate the true spirit of the city - along with a full-body photograph of themselves.
The 110 winners had their silhouettes featured on this aircraft.
The contest attracted more than 5,000 entries. The winners got rewarded with free tickets. Note the two sides of the fuselage were different.
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B-LJA
| | | 2011-18
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The "Hong Kong Trader" livery commemorated thirty years of Cathay Pacific dedicated cargo operations which started in 1982. It was the chrsitening name of Cathay’s first 747-200 Freighter, VR-HVY.
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Serving you for 25 years
為你服務25載
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B-HWF
| | | 2010-11
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B-HWH
| | | 2010-11
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B-HWI
| | | 2010-11
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B-HTF
| | | 2010-11
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B-HSN
| | | 2010-11
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In 2010 Dragonair celebrated its 25th anniversary with this dragon-themed livery, also displaying Chinese calligraphy. Titles were in Chinese on the port side, and in English on the starboard side.
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Serving you for 25 years
為你服務25載
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B-HYF
| | | 2010-14
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In 2010 Dragonair celebrated its 25th anniversary with this dragon-themed livery, also displaying Chinese calligraphy. Titles were in Chinese on the port side, and in english on the starboard side.
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Progress Hong Kong
进步精神
+ 60th anniversary 1946-2006
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B-LAD
| | | 2006-12
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Cathay Pacific celebrated its 60th anniversary in 2006, coinciding with the delivery the 100th passenger plane to the Swire Group. Note the 60th anniversary were very small decals and did not last long on the plane.
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20 Years of the Dragon
龍。程。廿載
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B-HWG
| | | 2005-13
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Dragonair celebrated its 20th anniversary on May 5, 2005 with the delivery of brand new A330 B-HWG. A large red dragon (in a design similar to the one of the Dragonair logo) filled most of the fuselage surface while other Hong Kong emblematic elements were added to the rest of the aircraft. The design was the work of illustrator Tania Willis.
The two sides of the fuselage were different, with the port side featuring a junk and fish leaping out of the water. Children playing with traditional Chinese lanterns were featured at the rear, with a classic village scenery in the background.
The starboard side showed a Star Ferry, the most famous skyscrapers of the Hong Kong CBD and a child playing with a butterfly-like kite with the hills in the background.
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Hong Kong - Asia's World City
進步精神號
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B-HOY
| | | 2002-08
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B-KPF
| | | 2008-14
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In July 2002, the Spirit of Hong Kong livery worn by B-HOX was replaced by this scheme, marking the fifth anniversary of the establishment of the Hong Kong Special Administrative Region. The "Asia's world city" slogan was Hong Kong's ambassador around the world for 6 years; the scheme was then transferred to 777 B-KPF.
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The Spirit of Hong Kong into the New Millenium
香港精神跨千禧
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Same Team. Same Dream.
積極進取 飛越更高理想
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B-HOX
| | | 2000-03
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B-HOX’s special livery commemorated the handover of HK back to China in 1997, as it was the case with predecessor B-HIB. The young athlete on the plane was overcoming a series of challenges to reach his goal, symbolizing the challenges of young Hong Kong in mainland China at that time. The slogan in Chinese on the starboard side could literally be translated as "Be proactive, Fly Higher Ideals"; titles were in English on the port side.
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The Spirit of Hong Kong 97
香港精神號97 ★
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Prosperity and progress: Reach new heights
繁榮進歩 更創新高
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VR-HIB »
| B-HIB
| | | 1997-98
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This scheme was Cathay’s very first special livery. The design was commissionned by the airline and freelance artist Annie Lee On-nei was its author. As the territory was being handed-over back to China, the livery was unveiled on June 20, 1997 to convey a message of faith in the future of the city (which could be read in Chinese on the port side of the plane but was not translated in English on the plane). The registration of the plane changed from VR- prefix to B- on July 1st, 1997.
In 2000 and 2013 two subsequent redesigns of that concept were unveiled. It is interesting to note that over the years, the people have become more prominent than the skyline on the livery. Between 2002 and 2013, the airline used a more abstract design to promote HK as «Asia’s World City».
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