This is the Southwest category
• Latest liveries first
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N406WN
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2023-24
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In October 2023 Southwest teamed up with DreamWorks studios to promote the release of the third installment of the Trolls musical franchise, Trolls Band Together. Note the two sides were different.
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N8891Q
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2023-24
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The Destination 225° Cadet Pathway is a Southwest program to train aspiring pilots. The brand new aircraft was displayed at the 2023 edition of Oshkosh.
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N8710M
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2023-
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Southwest unveiled this colourful special on April 28, 2023 to celebrate 4 years of operations to Hawaii. In Hawaiian language, Imua means forward in the sense of going forward with strength, courage and strong spirit. The scheme was created by Oahu-based Osaki Creative Group. The transition from purple blue to red and sunrise yellow in a gradient represents the evolution from night to day as well as travel accross the Pacific.
The intricate design includes many traditionnal patterns and symbols from Hawaiian culture. The lei (flower garland) near the nose of the aircraft comprises unique flowers representing the different islands; note it is different on the two sides of the aircraft and symbolizes the Lokahi concept (unity in Hawaiian).
Then, going towards the rear of the fuselage, note the six paddlers in an outrigger bringing to life the concept of Imua. Next is the Kai symbol of the ocean and waves. Ohana (family) and Aina (land) are symbolized by lines of triangles. The six turtles (Honu) in two groups of three represent harmony and balance. Stars (Hoku - guiding with purpose) can be spotted near the tail; they are adjacent to perpendicular stripes (Ama, a binding symbol).
The airline released a series of videos named “Honoring the Heart of Hawaii” where some of its Hawaii-based employees share deeper, personal meanings behind the visual elements of the aircraft.
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N400WN
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2023-24
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Adopt-A-Pilot is a mentorship program that connects fifth graders with Southwest Pilots to engage students in aviation-related lessons. It started in 1997 and has since engaged half a million students and nearly 14,000 pilots.
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Colleen Barrett - Heroine of the Heart
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N872CB
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2022-
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N872CB wears the initials of the President Emerita of Southwest Airlines, an influential figure in the founding and development of the company. The name and heart badge near the cockpit windows were previously worn by company -700 N266WN which was in standard Canyon Blue c/s.
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N954WN
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2021-22
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Both the Walt Disney World theme park and Southwest Airlines started welcoming customers in 1971; these two 50th anniversaries were celebrated on this scheme.
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Freedom One & Liberty One
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N500WR
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2021-
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N8719Q
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2026-
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On June 18, 2021 on the occasion of its 50th anniversary, Southwest unveiled its first specially-painted 737-800. All 50 stars and 13 stripes from the flag of the USA are featured on this tribute to the nation, its military and the Southwest employees. CEO Gary Kelly declared on the occasion: “Freedom is the essence of our country, and giving America the freedom to fly is the essence of our company. With 50 stars on the flag and 50 years of LUV, we dedicate our anniversary to Freedom.” Freedom One was painted in Spokane, unveiled in Houston Hobby and flew to Dallas Love Field with a crew of veterans and military service members, to whom this livery is dedicated. "WR" in the registration are the initials of William "Bill" Rogers, a Southwest employee based in Renton (WA) who had passed 500+ aircraft deliveries when this aircraft was handed over to Southwest in 2014.
On April 27, 2026, in parallel to the launch of Independence One, Southwest unveiled a second aircraft in the scheme of N500WR bearing the name Liberty One. This is part of the airline's support for America250, a national nonpartisan initiative working to engage every American in celebrating and commemorating the 250th anniversary of the signing of the Declaration of Independence. Note the tail colours were modifed about a month after unveiling on N8719Q, with the new ones matching the flag colours.
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 N946WN
| | | 2018-25
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N8977G
| | | 2025-
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Louisiana One was unveiled in New Orleans on March 7, 2018. Louisiana -aka the "Pelican State"- saw the first Southwest service outside Texas when the airline launched the Houston Hobby-New Orleans route on January 25, 1979. 2018 marked the 39th anniversary of service to MSY and was also a year of celebrations in New Orleans with the city celebrating 300 years. A Louisiana One-themed parade by Southwest employees with live music was organised to celebrate the christening of the plane.
The livery is an artist's rendering of the flag which represents a mother pelican "in her nest feeding her young with her blood". Also present is the state motto "Union, Justice, Confidence".
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N7816B
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2017-18
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Vibrant "Coco" logo and artwork inspired by the film were added to this Southwest aircraft in October 2017 to promote the release in theaters of the latest Disney-Pixar movie. The airline also launched a series of giveaways and events including a concert at 35'000 feet by Anthony Gonzalez, who voices main character Miguel in the movie.
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Discovery - Still a bad week to be a seal
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N944WN
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2017
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Shark Week is an annual, week-long TV programming block created by Tom Golden at the Discovery Channel. In late June 2017 Southwest unveiled its second Shark Week logojet with slightly larger decals than the previous year.
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The Kidd Kraddick Morning Show
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N777QC
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2016-17
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N407WN
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2017-18
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N493WN
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2018-19
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N964WN
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2019-20
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Promoting the Kidd's Kids charity launched by late Kidd Kraddick, a syndicated radio personality. Note that since 2017 additional "keep lookin' up" titles are present as well. Titles on the port side only.
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N422WN
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2016
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Shark Week is an annual, week-long TV programming block created by Tom Golden at the Discovery Channel. In late June 2017 Southwest unveiled its second Shark Week logojet with slightly larger decals than the previous year.
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N922WN
| | | 2016-21
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N8620H
| | | 2022-25
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N8555Z
| | | 2026-
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Tennessee One was unveiled in Nashville on February 22, 2016, celebrating 30 years of service to the state. Nashville has been an important station for Southwest for a long time, with Memphis added in 2013.
Nashville aka 'Music City' is known as the home of country music in the USA, and celebrations for the unveiling of Tennessee One included live music both on the ground and in the air during the inaugural BNA-MEM flight.
The three stars represent the three Grand Divisions of the state (East, Middle & West). N922WN lost its Tennessee One scheme in 2021 and in September 2022 the livery reappeared on 738 N8620H.
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The Kidd Kraddick Morning Show
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N928WN
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2015-16
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Promoting the Kidd's Kids charity launched by late Kidd Kraddick, a syndicated radio personality.
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N280WN
| | | 2015-
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Missouri One was unveiled in Kansas City on April 15, 2015. Celebrations of more than 30 years of service to the state took place in a hangar in Kansas City Airport and continued with a special flight to St. Louis, thus linking the two major Kansas stations of the Southwest network.
The Seal of the state of Missouri is the core part of this artist's rendering of the state flag. Two mighty grizzly bears support the center shield with the motto of the state "United we stand, divided we fall". Note that the motto is divided in two and both sides show half of it.
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N909WN
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2014-15
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These decals promote Southwest's partnership with Beats Music, a subscription-based online music streaming service owned by Apple. Note the headphone cable is only visible on the port side.
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N280WN
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2013-15
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This livery was unveiled to celebrate the 25th anniversary of the partnership between Southwest and the SeaWorld theme parks. The scheme disappered earlier than planned when Southwest ended its partnership with SeaWorld.
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