This is the JTA category
• Latest liveries first
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Okinawa Churaumi Aquarium 沖縄美ら海水族館
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JA07RK
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2026-
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 JTA launched a third Jinbei Jet on January 19, 2026 in partnership with the Okinawa Churaumi Foundation. The emerald green evokes the clear sea, while the deep green represents the lush forests of Yanbaru (northern Okinawa). The whale shark depicted on the aircraft incorporates Okinawa's endemic flora and fauna, such as the Okinawa Rail, Okinawa Woodpecker, Leaf Butterfly, Okinawa Sea Lion, Iriomote Cat, Okinawa Long-horned Beetle, and Okinawa Ishikawa Frog, highlighting the efforts for the conservation of biodiversity on the island. Before the inaugural flight of this third scheme, all three Jinbei Jets lined up on the ground at Naha Airport. The name "Yui" means bond or cooperation in the Okinawan language.
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World Natural Heritage 世界自然遺産号
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Connecting to the Future 未来へつなごう
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JA10RK
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2025-26
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This was the 7th scheme at JAL & JTA related to the World Natural Heritage tourism campaigns highlighting a designated area in Okinawa (& Kagoshima) Prefectures. The area consists of Amami Ōshima Island, Tokunoshima Island, the northern part of Okinawa Island and Iriomote Island. The drawing contest had been held once again for elementary and junior high school students in the Yanbaru/Iriomote Island area, this time specifically in the northern and Yaeyama regions the Okinawa prefecture. Note the two sides of the fuselage showed different elements sourced from the 2 winning designs; the left side showed "Tidanagaruma-din" by third-year student Sawa Yaka while the starboard side showed "Into Vivid Nature" by third-year student Aisa Tamamoto.
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World Natural Heritage 世界自然遺産号
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Connecting to the Future 未来へつなごう
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JA12RK
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2024-25
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This was the 6th scheme at JAL & JTA related to the World Natural Heritage tourism campaigns highlighting a designated area in Okinawa (& Kagoshima) Prefectures. The area consists of Amami Ōshima Island, Tokunoshima Island, the northern part of Okinawa Island and Iriomote Island. The drawing contest was held once again for elementary and junior high school students, this time in the Iheya, Izena, Ishigaki, Taketomi and Yonaguni areas. Note the two sides of the fuselage showed different elements sourced from the 2 winning designs; RAC Ryukyu Air Commuter Dash 8Q-402 JA82RC also had a small decal of the drawings on its front door for the duration of the initiative.
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World Natural Heritage 世界自然遺産号
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Connecting to the Future 未来へつなごう
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JA10RK
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2023-24
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This was the fifth scheme at JAL & JTA related to the World Natural Heritage tourism campaigns highlighting a designated area in Okinawa (& Kagoshima) Prefectures. The area consists of Amami Ōshima Island, Tokunoshima Island, the northern part of Okinawa Island and Iriomote Island. The drawing contest had been held once again for elementary and junior high school students in the Yanbaru/Iriomote Island area comprising the Kunigami, Ogimi, Higashi and Taketomi villages and towns. Note the two sides of the fuselage showed different elements sourced from the 2 winning designs; RAC Ryukyu Air Commuter Dash 8Q-402 JA84RC also had a small decal of the drawings on its front door for the duration of the initiative.
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World Natural Heritage 世界自然遺産号
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Aim! » Celebration! World Natural Heritage Registration
- Okinawa Prefecture & JTA 目指せ！ » 祝！ 世界自然遺産登録 - 沖縄県 × JTA
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JA11RK
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2021-22
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This was the second scheme worn by JA11RK supporting the campaign for a designated area in Okinawa & Kagoshima Prefectures to be registered a World Natural Heritage Site. The area consists of Amami Ōshima Island, Tokunoshima Island, the northern part of Okinawa Island and Iriomote Island. The drawing contest was held for elementary and junior high school students in Kunigami, Ogimi, Higashi and Taketomi, villages and towns which were the recommended areas in Okinawa Prefecture. Note both sides showed different elements sourced from the 2 winning drawings; RAC Ryukyu Air Commuter Dash 8Q-402 JA85RC also had a small decal of the drawings on its front door for the duration of the initiative. The titles were changed from Aim! to Celebration! in September 2021 after the registration was awarded.
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Let's Relax, Okinawa 憩うよ、沖縄
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JA03RK
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2020-22
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A new campaign was launched at JTA in association with the Okinawa Tourism Convention Bureau in October 2020; the colourful logo applied to this 737 was made of 21 kinds of Okinawan creatures and nature such as the Iriomote cat, the whale shark, Shisa and palm trees, arranged in the shape of a rainbow-coloured banyan tree. A smaller version of the decal was visible on Ryukyu Air Commuter Q400 JA82RC.
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JA08RK
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2020-21
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The JAL Group, and in particular its JTA and RAC subsidiaries based in Okinawa, have shown support for reconstruction after the Shiru Castle, the palace of the former Ryukyu Kingdom, was partly destroyed by a fire on October 31, 2019. RAC Ryukyu Air Commuter Dash8Q-400 JA81RC had a small decal next to L1 door.
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World Natural Heritage 世界自然遺産号
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Now, to the World! さあ、世界へ
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JA11RK
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2019-20
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In 2019 JTA organized a children drawing competition in cooperation with the Okinawa Prefecture tourism authorities to promote the campaign for a designated area in Okinawa & Kagoshima Prefectures to be registered a World Natural Heritage Site in Summer 2020. The area consists of Amami Ōshima Island, Tokunoshima Island, the northern part of Okinawa Island and Iriomote Island. The drawing contest was held for elementary and junior high school students in Kunigami, Ogimi, Higashi and Taketomi, villages and towns which are recommended areas in Okinawa Prefecture. Note the two sides showed 2 different drawings; RAC Ryukyu Air Commuter Dash 8Q-402 JA83RC also had a small decal of the drawings on its front door for the duration of the initiative. As the decision was delayed a new scheme based on a rainbow was unveiled in 2021 (see #2).
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Connected to Okinawa | Ultra's Island Okinawa
ゆかりの地 沖縄 | ウルトラの島 沖縄
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JA09RK
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2018-19
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Ultraman is a Japanese tokusatsu science fiction TV series (which features considerable use of special effects) which first aired in the late 1960s. Tetsuo Kinjō (1938-1976), one of the series' screenwriter, was born in Haebaru (Okinawa), which is also the birthplace of Ultraman. Note the two sides of the fuselage showed different decals.
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JA07RK
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2018
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Namie Amauro (born 1977) is a Japanese recording artist who has become a pop culture icon in Japan. Amuro is from Okinawa (the home of JTA) and in anticipation of her retirement from the music scene and entertainment business in September 2018, the airline paid a tribute to the artist with this large decal.
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Okinawa - The Birthplace of Karate 空手発祥の地 沖縄
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JA03RK
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2018-20
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JA04RK
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2018
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Another cooperation agreement with the local tourism board to stimulate tourism to Okinawa at a moment when karate was announced to make its debut appearance at the Summer Olympics in 2020 in Tokyo.
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JA01RK
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2017
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The OkinawaPlus one-day journey was launched by JTA and the local Ryugin Bank: on April 29, 2017, various speakers and performers from Okinawa flew from Naha to Miyakojima onboard this 737 to share their home and connect the rest of Japan to Okinawa. The day continued with a lunch on the beach and an afternoon filled with music, ideas, magic and water-sports activities. JTA then hosted the evening venue with food and entertainment at its facilities. Short-lived decals on the port side only.
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Sakura Jinbei Jet さくらジンベエジェット
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Okinawa Churaumi Aquarium 沖縄美ら海水族館
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JA06RK
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2017-
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JA8992
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2014-18
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This female whale-shark joined company 737 "Jinbei Jet" with a similar livery in January 2014. JTA is a partner of the Okinawa Churaumi Aquarium and supports here its efforts to get whale sharks through artificial breeding. The pink colour of the jet matches the cherry blossoms (sakura) of the local Kanhizakura species ; Yanbaru (Okinawa) traditionally sees the earliest cherry blossom to bloom in Japan. Note the additional sakura flower on the front door.
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Southwest Air Lines - SWAL
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JA8999
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2013-18
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Southwest Air Lines was founded in 1967 and became JTA in 1993. The airline is based at Naha Airport (OKA/ROAH) in Okinawa Island. It unveiled this retrojet 20 Years after the name change, on March 5, 2013. The bright livery displayed on the retrojet had been adopted in December 1978 with the first 737-200 of the airline.
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Paiguru-Pikaryaa Jet ぱいーぐる・ピカリャ～ジェット
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JA8597
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2013
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Paiguru & Pikarya are two mascots of the Yaeyama Islands District celebrating the opening of the New Ishigaki Airport that occured on March 7th, 2013. The major improvement over the previous facility is the longer 2000m runway. Paiguru the Bird (ぱいーぐる) is the new airport's mascot while Pikaryaa (ピカリャ) the cat is the mascot of neighboring Taketomi Town in the island of the same name.
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Okinawa Churaumi Aquarium 沖縄美ら海水族館
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JA05RK
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2017-
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JA8939
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2012-18
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Celebrating the 45th anniversary of the airline and the 10th anniversary of Okinawa Churaumi Aquarium by presenting this Whale Shark. The initial idea came to a JTA cabin crew member visiting the Aquarium, and the design is modeled after resident whale shark "Jinta". The design was so successful among customers that a derived Sakura Jinbei Jet design was unveiled in 2014 (see separately); a 737-800 was delivered in the original scheme to replace the -400 as the type was being withdrawn from the fleet.
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